Eva Karlsson is the CEO of Houdini Sportswear, a brand pioneering the outdoor clothing space by making truly circular business. With rental services, subscription services and 100% of the fabrics being utilized in this season's range being recycled, recyclable, biodegradable or bluesign certified, Houdini is on a mission to change the trajectory of the industry. The latest project, Mono Air, has seen the creation of a fleece jacket which can be recycled and enormously reduces microplastic shedding. The design principles behind this jacket have been shared openly online, a first in the industry.
Here are some great episodes to start with.